Success Together

Mission Statement

The goal of the J.A. Price Agency, Inc. is to provide our clients with the best value for their premium dollar. This will be accomplished by maintaining a group of talented employees and excellent insurance companies which will provide service, stability and competitive insurance products.


Jeff Olsen, AAI, President


Jeff began his insurance career in 1990 selling life insurance, annuities and other financial products. He joined J. A. Price in 1994 as a commercial insurance producer advising a wide range of clients. He obtained the Accredited Advisor in Insurance (AAI) designation in 1996. Jeff was promoted to Vice President in 1997 and became President and agency owner in 2006.

Jeff has remained committed to the independent agency system recognizing that gives J. A. Price the freedom of choice when it comes to negotiating the best coverage at the most reasonable premium for each client. Jeff and the entire staff at J. A. Price have built an agency that is large enough to offer the efficiencies and options of a larger conglomerate but small enough to focus on knowing each clients business and serving your interests and if they were our own.

Jeff is a graduate of Gustavus Adolphus College, St. Peter, MN with a B. A. degree in Financial Economics. Jeff remains committed to managing complex emerging and mature technology, medical and health care clients.

Jeff was the 2012 recipient of the Minnesota Independent Insurance Agent & Broker / Trusted Choice Agent of the Year.

Jeff was recognized as an individual who is one of the true professionals in our business.

Erik Olsen, Vice President Finance


Erik Olsen graduated from Gustavus Adolphus College, St. Peter, MN in 1994 with a Bachelor of Arts degree in Management. He worked for The Talus Group, Inc., a computer consulting firm, as a Bookkeeper until he joined J.A. Price Agency, Inc. in 1999 as Controller. Erik was promoted to Vice President Finance in 2002 and became co-owner of the business with Jeff Olsen in 2006.

Erik also oversees the Human Resource responsibilities for the Agency which proudly notes a less than 5% employee turnover rate. For our partners and customers this competitive advantage offers consistency and strong, long term relationships. Our agency works at providing state of the art technologies in the insurance industry some of which include Zywave, Inc. and Vertafore, Inc. which allow us to offer our clients the best and most efficient service available.

For Erik, keeping up to date with the latest insurance management systems is paramount to providing the best service to customers and remaining excellent partners to insurance carriers.

Erin Surber, CIC, CISR, Vice President Operations and Marketing

erin_surberErin started her insurance career servicing personal homeowners and auto insurance in 1999 while attending the University of Iowa. She graduated in 2001 with a Bachelor of Business Administration focusing on Management Information Systems. Upon graduation she was employed as a workers compensation underwriter for Travelers Insurance in St. Louis, Missouri. Since then she has earned both the Certified Insurance Counselor (CIC) and Certified Insurance Service Rep (CISR) designations and gained a broad spectrum of experience in the industry ranging from service representative to departmental supervisor. Erin joined the J.A. Price team in 2010.

We pride ourselves on superior customer service through relationships and cutting edge technology. Erin will use carrier relationships and market expertise to negotiate specific coverage for each client. She is committed to utilizing her technology background to provide our customers with a variety of coverage options as well as access to loss control information.

Service Team

Service Connection

Clients of J.A. Price reap the benefits of our staff’s in-depth knowledge and years of experience. Our specialized degrees and tenure enable us to guide you in making the best decisions for your insurance needs. As for experience, many of our agents and support staff have over 20 years in the industry and have a commitment to continue to improve industry knowledge.

Keeping An Edge

We have maintained our competitive edge by obtaining and retaining dedicated insurance professionals and employing a staff that’s committed to serving the best interests of our clients.


688Joe Althaus
Vice President
755Bob Blomster
Vice President

665Mark Kiesow
Executive Vice President, CPCU

838 Gary Matson
Vice President
547Jeff Olsen
President, AAI
887Rod Olsen
Executive Vice President


Customer Service – Commercial Insurance

Jeanette Kraemer, CIC, CISR
Senior Customer Service Representative
Nicole Epple
Assistant Customer Service Representative

Bonnie Huber, CPCU
Customer Service Representative
Maria Ringsmuth, CIC, CISR
Assistant Customer Service Representative
Jeannie Kempenich, CIC, CISR
Customer Service Representative
Lisa Bump
Assistant Customer Service Representative

Customer Service – Personal Insurance

SteveSteve Schmidt
Personal Lines Client Service Agent
Theresa Ellingson
Personal Lines Customer Service Representative


Customer Service – Real Estate Appraisers Errors & Omissions

Amy Winkelman, CISR
Appraisers E&O Program Manager

Customer Service – Commercial Claims

Laura Peterson
Commercial Claims Specialist

Customer Service – Accounting

Stacy DuPont
Accounting/Customer Service



Melissa Barron
Administrative Assistant